New Product

How will your new product be perceived in the market? Is there a taste for it?

As many new products fail, researching how consumers will perceive it is vital before investment is made. A brand may be considering a project extension or perhaps a completely new range of products. Implicit tests can be used to determine how well the new products will perform against a current range and against competitor brands.


We have a range of tests available to evaluate all aspects, from the product’s name, to consumer experiences with the new product, to packaging design, and how well the new product would fit with an existing range and its effect on them.


  • Comparing new products with nearest competitors
  • Risks of removing product features
  • Understanding how consumers perceive the existing product vertical
  • Benefits of new product features

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